Keep Calm and Carry On was a propaganda poster produced by the Government of the United Kingdom in 1939 during the beginning of the Second World War, intended to raise the morale of the British public in the event of a Nazi invasion of Britain. It had only limited distribution, and thus was little known. The poster was rediscovered in 2000 and has been re-issued by a number of private companies, and used as the decorative theme for a range of products. It was believed there were only two known surviving examples of the poster outside government archives until a collection of 15 originals was brought in to the Antiques Roadshow in 2012 by the daughter of an ex-Royal Observer Corps member.
The poster was initially produced by the Ministry of Information, at the beginning of the Second World War. It was intended to be distributed in order to strengthen morale in the event of a wartime disaster. Over 2,500,000 copies were printed, although the poster was distributed only in limited numbers.
The poster was third in a series of three. The previous two posters from the series, “Freedom Is In Peril. Defend It With All Your Might” (400,000 printed) and “Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory” (800,000 printed) were issued and used across the country for motivational purposes, as the Ministry of Information assumed that the events of the first weeks of the war would demoralize the population. Planning for the posters started in April 1939; by June designs were prepared, and by August 1939, they were on their way to the printers, to be placed up within 24 hours of the outbreak of war. The posters were designed to have a uniform device, be a design associated with the Ministry of Information, and have a unique and recognizable lettering, with a message from the King to his people. An icon of a crown was chosen to head the poster, rather than a photograph. The slogans were created by civil servants, with a career civil servant, Waterfield, coming up with “Your Courage” as “a rallying war-cry that will bring out the best in everyone of us and put us in an offensive mood at once”. These particular posters were designed as “a statement of the duty of the individual citizen”, un-pictorial, to be accompanied by more colloquial designs. The “Your Courage” poster was much more famous during the war, as it was the first of the Ministry of Information’s posters.
The poster’s popularity has been attributed to a “nostalgia for a certain British character, an outlook” according to the Bagehot column in The Economist, that it “taps directly into the country’s mythic image of itself: unshowily brave and just a little stiff, brewing tea as the bombs fall.”
It is believed that most of the Keep Calm posters were destroyed and reduced to a pulp at the end of the war in 1945. However, nearly 60 years later, a bookseller from Barter Books stumbled across a copy hidden amongst a pile of dusty old books bought from an auction. A small number also remain in the National Archives and the Imperial War Museum in London, and a further 15 were discovered in the BBC’s Antiques Roadshow to have been given to Moragh Turnbull, from Cupar, Fife, by her father William, who served as a member of the Royal Observer Corps.
Its message has also been felt relevant to the late-2000s recession and has been adopted as an unofficial motto by British nurses, the poster appearing in staff rooms on hospital wards with increasing frequency throughout the 2000s.
Germany headcanon: Germany really admired the WWII German Field Marshal Erwin Rommel, other wise known as the Desert Fox, not only because was he a highly skilled tactical genius and an amazing commander, but also because he felt that Rommel had…
reblogging because of the source omg
i was like “oh hahahaha why would anyone reblog this? ” THEN I LOOKED AT THE SOURCE
REBLOGGING BECAUSE OF THE SOURCE XD;;
SORRY GUYS NOT TAKING ANY CHANCES!
reblogging because of the source ok
THE SOURCEEEEE !!!!!!!!!
STAFF. OMG STAFF. I AM NOT TAKING CHANCES.
Sorry I’ve been offline for a while. I was walking down the stairs with my computer when I tripped and fell. My laptop flew out of my arms and the screen was cracked all over. You couldn’t see a damned thing.
But now it’s fixed and all is well.
((By the way, I’m just going to reblog this to my other blogs. It’s just easier.))
shout out all my east coast bloggers
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